It all started with the flavor of a pineapple — and grew into a vision for a better world.
It all started with the flavor of a pineapple — and grew into a vision for a better world.
It all started with the flavor of a pineapple — and grew into a vision for a better world.
We show the world what’s possible with pineapples.
We show the world what’s possible with pineapples.
We show the world what’s possible with pineapples.
Redefining Sustainability
Redefining Sustainability
Pioneers of Bio-Based Materials
Pioneers of Bio-Based Materials
Building Circular Futures
Building Circular Futures
Who We Are
Who We Are
Who We Are
CeluNova is a Mexico-based company founded in 2025 in Puebla, with the mission of building a sustainable future for the global raw materials industry.
CeluNova is a Mexico-based company founded in 2025 in Puebla, with the mission of building a sustainable future for the global raw materials industry.
CeluNova is a Mexico-based company founded in 2025 in Puebla, with the mission of building a sustainable future for the global raw materials industry.
Our Mission and Vision
Our Mission and Vision
Mission
Developing ecological alternatives to the world's most important raw materials
Mission
Developing ecological alternatives to the world's most important raw materials
Mission
Developing ecological alternatives to the world's most important raw materials
Vision
Vision
Vision
To be world leaders in the transformation of pineapple waste and a global benchmark in the export of sustainable alternatives.
To be world leaders in the transformation of pineapple waste and a global benchmark in the export of sustainable alternatives.
To be world leaders in the transformation of pineapple waste and a global benchmark in the export of sustainable alternatives.
Where We’ve Been, Where We’re Going
Since 2023, CeluNova has turned pineapple waste into global milestones — and we’re just getting started.
Where We’ve Been, Where We’re Going
Since 2023, CeluNova has turned pineapple waste into global milestones — and we’re just getting started.
Where We’ve Been, Where We’re Going
Since 2023, CeluNova has turned pineapple waste into global milestones — and we’re just getting started.
August
August
August
Enter the Hult Prize Global Accelerator, the world's largest student startup accelerator, competing for a $1M USD investment.
Enter the Hult Prize Global Accelerator, the world's largest student startup accelerator, competing for a $1M USD investment.
Signs multiple Letters of Intent in Mexico, totaling more than 10,000 tons of pulp per month for applications in paper, fiber cement, cement, bioplastics, and diapers.
Signs multiple Letters of Intent in Mexico, totaling more than 10,000 tons of pulp per month for applications in paper, fiber cement, cement, bioplastics, and diapers.
Invited to the Youth4Climate Flagship Event in Brasilia, after winning a $30,000 USD grant from Youth4Climate, the Italian Ministry of Environment, and UNDP.
Invited to the Youth4Climate Flagship Event in Brasilia, after winning a $30,000 USD grant from Youth4Climate, the Italian Ministry of Environment, and UNDP.
July
July
July
The CEO presents to the President of the Czech Republic at Prague Castle; the company joins the Moonshot Platform.
The CEO presents to the President of the Czech Republic at Prague Castle; the company joins the Moonshot Platform.
The CEO presents to the President of the Czech Republic at Prague Castle; the company joins the Moonshot Platform.
Major product advancements announced:
Development of 100% pineapple-based paper, thinner, stronger, and with less cellulose than traditional paper.
Preliminary results confirm that pineapple cellulose is more absorbent and has some of the longest fibers in the world.
Major product advancements announced:
Development of 100% pineapple-based paper, thinner, stronger, and with less cellulose than traditional paper.
Preliminary results confirm that pineapple cellulose is more absorbent and has some of the longest fibers in the world.
Major product advancements announced:
Development of 100% pineapple-based paper, thinner, stronger, and with less cellulose than traditional paper.
Preliminary results confirm that pineapple cellulose is more absorbent and has some of the longest fibers in the world.
June
June
June
Win $25,000 USD (≈500,000 MXN) from the Xignux Foundation in the Launch category.
Win $25,000 USD (≈500,000 MXN) from the Xignux Foundation in the Launch category.
Win $25,000 USD (≈500,000 MXN) from the Xignux Foundation in the Launch category.
The CeluNova logo appears on the screens of Nasdaq Times Square, New York.
The CeluNova logo appears on the screens of Nasdaq Times Square, New York.
The CeluNova logo appears on the screens of Nasdaq Times Square, New York.
May
May
May
Selected to represent Mexico at the Hult Prize Global Accelerator in August.
Selected to represent Mexico at the Hult Prize Global Accelerator in August.
Selected to represent Mexico at the Hult Prize Global Accelerator in August.
April
April
April
Receive a $20,000 USD grant from the Mercedes-Benz Visioneers Fellowship.
Receive a $20,000 USD grant from the Mercedes-Benz Visioneers Fellowship.
Receive a $20,000 USD grant from the Mercedes-Benz Visioneers Fellowship.
It carries out its first industrial pilot program for pineapple waste extraction in Isla, Veracruz, validating the technical and business model scalability.
It carries out its first industrial pilot program for pineapple waste extraction in Isla, Veracruz, validating the technical and business model scalability.
It carries out its first industrial pilot program for pineapple waste extraction in Isla, Veracruz, validating the technical and business model scalability.
March
March
March
Joins CATAL1.5T Latam, obtaining a €15,000 grant from the German government.
Joins CATAL1.5T Latam, obtaining a €15,000 grant from the German government.
Joins CATAL1.5T Latam, obtaining a €15,000 grant from the German government.
Visit CIQA in Saltillo to explore collaboration in improving pulp quality.
Visit CIQA in Saltillo to explore collaboration in improving pulp quality.
Visit CIQA in Saltillo to explore collaboration in improving pulp quality.
Agrees with Mexico's largest pulp distributor to develop an alternative manufacturing option outside of Veracruz.
Agrees with Mexico's largest pulp distributor to develop an alternative manufacturing option outside of Veracruz.
Agrees with Mexico's largest pulp distributor to develop an alternative manufacturing option outside of Veracruz.
February
February
February
CeluNova is formally incorporated as SAPI de CV in Mexico, paving the way for raising capital.
CeluNova is formally incorporated as SAPI de CV in Mexico, paving the way for raising capital.
CeluNova is formally incorporated as SAPI de CV in Mexico, paving the way for raising capital.
January
January
January
He visited LAMBI's headquarters in Monterrey, establishing a collaboration that culminated in August with the signing of a Letter of Intent for the purchase of 240 tons of pulp per month.
He visited LAMBI's headquarters in Monterrey, establishing a collaboration that culminated in August with the signing of a Letter of Intent for the purchase of 240 tons of pulp per month.
He visited LAMBI's headquarters in Monterrey, establishing a collaboration that culminated in August with the signing of a Letter of Intent for the purchase of 240 tons of pulp per month.
December
December
Dec
Win a $5,000 USD grant at the Moonshot Awards in New York.
Win a $5,000 USD grant at the Moonshot Awards in New York.
Win a $5,000 USD grant at the Moonshot Awards in New York.
November
November
November
Receive $30,000 USD from the Sustainable Santander Challenge.
Receive $30,000 USD from the Sustainable Santander Challenge.
Receive $30,000 USD from the Sustainable Santander Challenge.
Recognized by ILAN (Israel Innovation Network) in the Environment category.
Recognized by ILAN (Israel Innovation Network) in the Environment category.
Recognized by ILAN (Israel Innovation Network) in the Environment category.
Participate in the Heineken Green Challenge, analyzing the uses of cellulose and starch.
Participate in the Heineken Green Challenge, analyzing the uses of cellulose and starch.
Participate in the Heineken Green Challenge, analyzing the uses of cellulose and starch.
October
October
October
Concluye el Fellowship Halcyon Inspires en CDMX, recibiendo $5,000 USD.
Concluye el Fellowship Halcyon Inspires en CDMX, recibiendo $5,000 USD.
Concluye el Fellowship Halcyon Inspires en CDMX, recibiendo $5,000 USD.
Aug-Oct
Aug-Oct
Aug-Oct
Pilot extraction of pineapple stems to obtain starch, basis for future letters of intent.
Pilot extraction of pineapple stems to obtain starch, basis for future letters of intent.
Finalist in the NTT Data Foundation's E-Awards Mexico.
Finalist in the NTT Data Foundation's E-Awards Mexico.
June
June
June
Participate in Washington D.C. as a startup member of the Halcyon Inspires Fellowship.
Participate in Washington D.C. as a startup member of the Halcyon Inspires Fellowship.
April
April
April
Speaker at Futura Capital, Tec de Monterrey Pachuca Campus.
Speaker at Futura Capital, Tec de Monterrey Pachuca Campus.
March
March
March
Receive $5,000 USD from the Emperor Cookies program in Mexico.
Receive $5,000 USD from the Emperor Cookies program in Mexico.
Technical and operational consolidation of the project.
Technical and operational consolidation of the project.
Technical and operational consolidation of the project.
Directing two generations of interns from the Monterrey Institute of Technology.
Directing two generations of interns from the Monterrey Institute of Technology.
Directing two generations of interns from the Monterrey Institute of Technology.
Development of internal capabilities and 100% intellectual property assurance.
Development of internal capabilities and 100% intellectual property assurance.
Development of internal capabilities and 100% intellectual property assurance.
Laboratory approach to optimize cellulose and starch extraction from pineapple waste.
Laboratory approach to optimize cellulose and starch extraction from pineapple waste.
Laboratory approach to optimize cellulose and starch extraction from pineapple waste.
Laboratory approach to optimize cellulose and starch extraction from pineapple waste.
Laboratory approach to optimize cellulose and starch extraction from pineapple waste.
Laboratory approach to optimize cellulose and starch extraction from pineapple waste.
October
October
October
Represent Mexico in the Enactus World Cup, a global competition focused on social and environmental impact.
Represent Mexico in the Enactus World Cup, a global competition focused on social and environmental impact.
Represent Mexico in the Enactus World Cup, a global competition focused on social and environmental impact.
Meet the Team
Meet the Team
Meet the Team
The People Behind the Pineapple Revolution
